Kleber & Associates has just published the attached white paper reviewing many aspects of economic conditions currently affecting the US housing market, and construction and building products manufacturers. It also provides some expert glimpses into expectations for 2009 and 2010, and views specific geographic regions that are now and are likely to be more or less impacted. It is an excellent piece, and, while not painting the rosiest of pictures, it should be of great interest to everyone in SBPMP, particularly those immersed in residential building products. I think we all need to pay particular attention to the suggestion and evidence in support of NOT gutting our marketing and advertising budgets in response to the downturn.
It's certainly true that some areas are feeling the pinch much more than others. It's also true that remodeling has not been nearly as hard hit as new construction. Historically, remodeling has always actually gotten a bit of a lift whenever selling your home becomes more difficult, as homeowners try to adapt their current homes to their changing needs instead of simply moving.
Glad to hear not all is doom and gloom out there! Thanks for the feedback.
I am still digesting the latest out of the NAHB's Economics Group so don't have a lengthy comment here. The headline that I got is that next year will be down again on the NHC side and that in 2010 we will start to see the recovery. There was some debate on how fast it all comes back.
The consensus also seemed to be that retro would suffer a significant downturn as nervous consumers postpone discretionary spending. With home prices falling in most markets, the rationalization of improvement as investment is being tested. With homes not selling well, the work that is normally done before and after a sale is also down.